On The Business Sphere, John Vuong interviews business professionals and entrepreneurs to discuss their own journeys to business ownership. John looks to explore lessons learned, challenges faced and successes in starting your own business. These professionals will share their real-life experiences and how they were able to accomplish their goals. The objective is to provide you with insights into the entrepreneurship journey of many different individuals and give you tips and advice from real experience.
Episodes
Wednesday Jan 05, 2022
Episode 258 John Livesay | The Power of Storytelling in Business
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
“It doesn’t matter how big the company is. At the end of the day, it’s still a person deciding on what they think is the best… based on emotions and then backing it up with logic.”
John Livesay is known as the Pitch Whisperer. He is a keynote speaker, marketing specialist, and the author of books including “Better Selling Through Storytelling” and “The Sale is in the Tale”, which is targeted towards business owners who feel they might be “drowning in a sea of sameness”.
John has a passion for what makes people get inspired to do anything. He majored in advertising, had a 15-year career in sales, and worked in an ad agency creating commercials (where he honed his storytelling skills). It is his personal mission to help as many people as possible.
“It’s really our soft skills, listening, empathy, storytelling, that make us strong.”
John talks about the power of storytelling in business and how you can incorporate storytelling into your business strategy development — no matter which selling styles you use. Join him as he talks about his journey to adapting to digital marketing trends, using creativity to come up with solutions that fit, and the importance of empathy.
Find more about John here:
Facebook: https://www.facebook.com/John-Livesay-350212128437220/
Twitter: https://twitter.com/John_Livesay
LinkedIn: https://www.linkedin.com/in/jlivesay/
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